OUR VISION
2025
- To be in 5 continents, 50 countries, to enter American, Canadian and Chinese markets.
- To be an irreplaceable and loved brand
- To be a global company
- Produce environmental friendly products
- To expand the product portfolio with both cleaning and personal care products
2030
- To produce in at least 3 different continents.
- Advanced Governance
- To be the best known Turkish brand in the World in its sector
- Unpackaged and waterless cleaning products and technologies.
OUR FUNDAMENTAL VALUES
✓ Respect for the world, people and tolerance to differences.
✓ Innovative, entrepreneurial and result oriented.
✓ Efficiency, effectiveness.
✓ Dignified and ethical behavior.
✓ Loyal and happy consumers.
OUR MAIN FEATURES
✓ Our talented and passionate team.
✓ Our innovative, high quality and pioneering products created with our vision of differentiation.
✓ Our sustainability through corporate governance.
✓ Our Informatics and Technological infrastructure.
✓ Our strategic collaborations.
OUR MISSION
To ease and beautify people's lives with innovative and reliable products in the cleaning and personal care sectors.
OUR QUALITY ASSURANCE
To comply with the requirements of ISO 9001: 2015 Quality Management System, to ensure continuous improvement in its effectiveness. To Produce high quality products with optimum price that can comply with standarts in compliance with environmental, human health, occupational health and safety laws. To ensure the continuity of customer satisfaction by fully meeting all their needs.
